Solution Architecture
Built on Microsoft Azure, Fabric, and AI Foundry
Six governed layers taking household events all the way to boardroom revenue reporting.
End-to-end flow
Signal to revenue in one governed pipeline
1 · Data Ingestion & Streaming
Broadband telemetry, CRM, billing, device, and campaign events land continuously from the operator estate.
Azure Event Hubs
Real-time household and network event streams
Azure Data Factory
Batch ingestion from billing, CRM, and legacy BSS
Microsoft Fabric Real-Time Intelligence
Event streams and KQL eventhouse
Azure API Management
Governed ingress for partner and retail systems
2 · Unified Data Foundation
One governed household 360 view — the single source of truth the agent reasons over.
Microsoft Fabric OneLake
Lakehouse for the 9.4M household 360 profile
Azure Databricks
Feature engineering and large-scale signal processing
Microsoft Purview
Lineage, classification, and PII governance
Azure SQL / Cosmos DB
Low-latency serving of scores and offers
3 · Predictive Intelligence
Propensity, timing, and value models turn weak signals into a ranked mobile-attach probability.
Azure Machine Learning
Attach propensity, churn risk, and CLV models
Fabric Data Science
Notebook-based experimentation on OneLake data
Azure AI Search
Vector retrieval over offers, plans, and policy docs
MLflow model registry
Versioning, drift monitoring, and rollback
4 · Agentic Reasoning Layer
The Mobile Attach Agent plans, explains, and decides the next best action per household.
Azure AI Foundry
Agent Service, orchestration, evaluations, and tracing
Azure OpenAI (GPT-4.1 class)
Reasoning, explanation, and content generation
Microsoft Copilot Studio
Executive and care-agent conversational surface
Azure AI Content Safety
Guardrails on every generated customer asset
5 · Journey Activation
Approved decisions become live offers across email, SMS, app, retail, and the call center.
Dynamics 365 Customer Insights – Journeys
Journey orchestration and delivery
Dynamics 365 Customer Service
Call-center guidance and next-best-offer
Azure Logic Apps / Functions
CRM, billing, and provisioning workflows
Power Automate
Human-in-the-loop approval routing
6 · Executive Measurement & Control
Revenue, conversion, and model health reported back to the boardroom in near real time.
Power BI in Microsoft Fabric
Executive revenue and attach dashboards
Azure Monitor + App Insights
Agent latency, cost, and reliability telemetry
Microsoft Entra ID
Identity, RBAC, and least-privilege access
Azure Key Vault / Defender for Cloud
Secrets, posture, and threat protection
Why it lands with the board
Architecture principles
Enterprise-grade governance
Purview lineage, Entra ID least privilege, and Content Safety on every generated asset — no customer message ships unreviewed.
No data duplication
OneLake shortcuts read existing lakehouse and warehouse estates in place, so the agent runs on the data operators already trust.
Human in the loop
Power Automate routes every campaign-level decision to a marketing owner before activation; the agent never spends budget unattended.
Deploy in 90 days
Fabric + AI Foundry accelerators mean the first revenue-bearing journey goes live in one quarter, not one year.