Executive Walkthrough
The seven-minute boardroom story
Large step cards with speaker notes, designed to be presented live.
Step 1
The Business Problem
Consumer telcos already have trusted broadband relationships, but many of those households still buy wireless from competitors. The issue is not lack of customers. It is knowing which household is ready for mobile, when to engage, and what offer will convert.
Closing
Final Executive Message
Mobile Attach Agent helps consumer telcos convert broadband households into mobile households by identifying the right customer, the right moment, the right offer, and the right journey.
Ask Agent: Where should we grow mobile next?
Microsoft reference architecture
How the agent is actually built
1 · Data Ingestion & Streaming
Broadband telemetry, CRM, billing, device, and campaign events land continuously from the operator estate.
Azure Event Hubs · Azure Data Factory · Microsoft Fabric Real-Time Intelligence · Azure API Management
2 · Unified Data Foundation
One governed household 360 view — the single source of truth the agent reasons over.
Microsoft Fabric OneLake · Azure Databricks · Microsoft Purview · Azure SQL / Cosmos DB
3 · Predictive Intelligence
Propensity, timing, and value models turn weak signals into a ranked mobile-attach probability.
Azure Machine Learning · Fabric Data Science · Azure AI Search · MLflow model registry
4 · Agentic Reasoning Layer
The Mobile Attach Agent plans, explains, and decides the next best action per household.
Azure AI Foundry · Azure OpenAI (GPT-4.1 class) · Microsoft Copilot Studio · Azure AI Content Safety
5 · Journey Activation
Approved decisions become live offers across email, SMS, app, retail, and the call center.
Dynamics 365 Customer Insights – Journeys · Dynamics 365 Customer Service · Azure Logic Apps / Functions · Power Automate
6 · Executive Measurement & Control
Revenue, conversion, and model health reported back to the boardroom in near real time.
Power BI in Microsoft Fabric · Azure Monitor + App Insights · Microsoft Entra ID · Azure Key Vault / Defender for Cloud
Speaker note: every layer is a standard Microsoft service, so this deploys inside the operator's existing Azure tenant with Entra ID, Purview, and Defender already in place.
Executive asks
How many mobile lines should we expect to add next quarter?
42,318 households currently show greater than 85% probability of adding at least one mobile line within the next 90 days.
Forecasted annualized revenue opportunity
$61M
Highest-performing segments
- Teen first-smartphone households
- College students
- New homeowners
- Growing families
- Competitive-risk households
Recommended action: Approve the National Mobile Attach Plan.